Do’s and Donts for your LinkedIn Profile

Do’s and Donts for your LinkedIn Profile

Writing a really good LinkedIn profile is essential in today’s social media and connected age. Recruiters and Head Hunters regularly scout LinkedIn and invariably HR teams will look at your profile when considering your CV.


Make sure that you have a well written – good grammar and spelling in your profile.

Make sure that you have completed the profile, and remember that the summary is the stall to sell yourself.

Use keywords related to your occupation or role it makes it easier for recruiters to find you eg ‘property underwriter’

Complete the profile, with education, and job entries.

Make sure you connect with old colleagues to drive up your number of contacts. 

Be cheeky – if you see that a connection of yours is connected to someone that you would like to connect to, ask for an introduction. Remember this is an online network, and you are looking to increase your profile and contacts.


Never make the mistake that Facebook and LinkedIn are one and the same. Keep your public and private life separate.

Always post a professional photograph of yourself on the site, casual dress is fine, but a holiday snap is not de-rigeur.

Don’t be shy – your ex colleagues will be pleased to hear from you.